PLYMOUTH STATE COLLEGE Spring '03
BU 572- Seminar in Executive Management

INSTRUCTOR: DANIEL P. MOORE

OFFICE: #116a HYDE HALL

HOURS: Tuesday & Thursday 10:00 A.M. to 11:00 A.M., 
and by appointment.

PHONE: Office (603) 535-2525; Home (603) 968-2309; E-mail dmoore@mail.plymouth.edu 

COURSE OBJECTIVE: This capstone course will permit students to integrate and apply concepts learned in previous courses to complex multifaceted situations and provide them with a variety of frameworks to identify and clarify issues of concern, design interventions, and implement solutions in a systematic and thoughtful manner. 

REQUIRED TEXTS: 
· Mintzberg, H., & Quinn, J.B., Readings in the Strategy Process, Third edition, (1996). 
· Wheelen, T., & Hunger, J.D., Cases in Strategic Management, Eighth edition, (2002).

SUGGESTED READINGS: Students are encouraged to share titles of interesting and pertinent books and articles. 


GRADING: Individual: (1) Case Abstracts: 25%
(2) Reading Abstracts:20%
(3) Participation: 5%

Group: (1) Book case oral: 10%
(2) Book case written
questions: 5%
(3) Prepared case 
oral: 25%

(4) Critiques 10%

DATE ASSIGNMENT

Tues. 2/25 Introduction to the course, a discussion of the goals, requirements, and the assignment of projects. 
Discussion: What is strategy?
Readings: 'The Strategy Concept'- (M&Q p.3-17).
In class case: Do we purchase? 

Tues. 3/4 Discussion: History of management thought;
Readings: 'The Strategist'- (M&Q p.18-45).
To be handed in: 
Case abstract- Inner-City Paint Corp- (W&H p.26-1/26-4) Reading abstract: Wrapp's, 'Good mgr's don't make policy
decisions'. (M&Q p.35-40).

Tues. 3/11 Discussion: Environmental Enactments and Linkages;
Readings: 'Formulating Strategy' (M&Q p.46-73). 
To be handed in: 
Case abstract- Tasty Baking Company.- (W&H p.31-1/31-22).
Reading abstract- a choice from the assigned readings. 

Tues. 3/25 Discussion: Industry and competitive analysis.
Readings: 'Strategy Analysis' (M&Q p.75-104).
To be handed in: 
Case abstract- US Home Appliance Ind.- (W&H p.19-1/19-26).
Reading abstract- a choice from the assigned readings.

Tues. 4/1 Discussion: Rise and fall of strategic planning.
Readings: 'Strategy Formulation' (M&Q p.105-131).
To be handed in: 
Case abstract- Arm & Hammer. - (W&H p.30-1/30-10).
Reading abstract: Quinn & Voyer, 'Logical instrumentalism'
(M&Q p.107-113).

Tues. 4/8 Discussion: Strategy- leading or following structure? 
Readings: Galbraith, 'Strategy and organizational planning' (M&Q p.134-143).
Bleek & Ernst, 'Collaborating to compete' (M&Q p.174-178).
Mintzberg, 'Politics and the political org.' (M&Q p.194-199).
Henderson, 'Competitive maneuvering'(M&Q p.199-202).
Group #1- Presents Kmart Corp.- (W&H p.21-1/21-18).
To be handed in:
Reading abstract: a choice from the assigned readings 

. 


Tues. 4/15 Discussion: Strategy and organizational life. 
Readings: Mintzberg, 'Who should control the corporation?' (M&Q p.203-216).
Pitcher, 'Artist, craftsmen, & techocrats' (M&Q p.219-224).
Sayles, 'Middle mangers….' (M&Q p.234-239).
Group #2- Presents Wal-Mart Stores. - (W&H p.23-1/23-20).
To be handed in:
Reading abstract: a choice from the assigned readings
. 

Tues. 4/22 Discussion: Global business strategy.
Readings: 'The international context' (M&Q p.367-384).
To be handed in:
Case abstract- H-P in Vietman.- (W&H p.6-1/6-21). 
Reading abstract: Porter, 'From competitive advantage…'
(M&Q p.357-366).


Tues. 4/29 Discussion: The service dilemma.
Readings: 'The professional context' (M&Q p.287-307).
Groups #1 - Presents prepared case.
To be handed in: 
Reading abstract: a choice from the assigned readings.


Tues. 5/6 Discussion: Planned creativity.
Readings: 'The entrepreneurial context' (M&Q p.242-286).
Groups #2 - Presents prepared case.
To be handed in: 
Reading abstract: a choice from the assigned readings. .