Lobbying Tips for Women
Mary Ann Barton
Lobbyist/Executive Director, NH Women's Lobby
- Know What You Want
Before you begin, ask yourself what your goals are, both personal and
civic/professional/organizational. Do you want to:
- Correct an injustice
- Bring more public resources to bear on a problem
- Defeat what you feel is a dangerous piece of legislation
- Change the way a state agency does business
- Build more influence for yourself, your business, your organization,
other women, or people who suffer similar problems ot share the same
concerns you do
- Know Where You Fit in the Big Picture
As an activist working to support or oppose specific legislation, you
will need to interact with and understand the roles of a host of players,
including:
- Legislators - House and Senate leadership, Majortiy and Minority
party staff, Committee chairs, the prime sponsor and other sponsors of
the bill, and your own senator and representative(s)
- Legislators' constituents
- Governor, state agency heads and other officals
- Advocacy groups, coalitions, business/trade/professional
associations, lobbyists
- The public
- The media
- The experts (e.g., attorneys, medical professionals, law enforcement
personnel, economists, scholars of all kinds, ministers, educators,
social workers, psychologists, statisticians, etc.)
- History (e.g., recent legislative history, state political history,
demographic and economic trends)
- Empower Yourself
It is your privilege and your right as a citizen to communicate your
views to your legislators. You don't have to have a special dispension
to call legislators at home or write them a letter.
- Plan Your Strategy
- Keep a united front. If youare supporting a bill, consider the
bill's prime sponsor (the state senator or rep. whose name appears first
in the list of sponsors) to be the leader of your team, and find out how
s/he wishes the bill to be promoted. If an advocacy organization is
taking the lead in building community support or opposition, be sure to
coordinate your efforts with them.
- Decide how much work you can do, depending on how important the issue
is to you, how much time you have, and who else is working on the bill.
- Your lobbying activities might include all or some of the following:
- Researching the bill and assisting in its drafting before the
legislative session
- Monitoring the progress of the bill through the legislature via the
Calendar and Journal (available at the House Sargeant At Arms office,
State House, 3rd floor, and on the Status of Bills computer system online
at the State Library or by subsription through your own computer and modem)
- Preparing and distributing fact sheets to advocates and legislators
- Publicity, including newsletters, press releases, press conferences,
talk shows, letters to the editor, Op-Ed articles, columns, and public
events such as workshops, rallie , demonstrations
- Observing committe and subcommittee hearings, work sessions, and
executive sessions
- Stopping by a hearing to feill out a card that indicates your support
and opposition
- Submitting oral and/or written testimony at a hearing
- Recruiting others to testify or write/call legislators
- Alerting others to act via a mailing, telephone tree, fax network, or
computer network
- Contacting legislators in person at the State House of calling,
writing, etc.
- Asking key legislators to help persuade their colleagues
- Polling legislators to estimate the votes as closely as possible
beforehand
- Thanking supporters for their consideration
- Seek and Cultivate Allies
You may begin yout journey as a lone voice crying in the wilderness, but
when it comes to a lobbying campaign you will need friends. Expect to
make alliances even with people who may not ordinarily share your views
or beliefs. Just know what you what (see tip #1) and keep your vision
intact.
- Build Goodwill
Lobbying is a communications skill. Charm, tact, patience,
reasonalbleness, and listening skills are every bit as important as
scoring points in a debate. As a woman lobbyist, you can build goodwill
by taking advantage of the special attributes that people often ascribe
to women, and combating some stereotypical negatives. Jewel Lansing's
101 Campaign Tips for Women Candidates (R&E Publishers, Saratoga
CA, 1991) includes some tips useful for activists and lobbyists. Here's
a sample, which I have adapted for lobbyiss: "People perceive women as
possessing special attributes
- Do Your Homework
- Don't Lie
- Learn Hallway Politics
- Prepare to Play Hardball. . .or at least a good strong tennis match
- Know When to Compromise
- Say Thank You
- Prepare for the Next Session Now
- It Ain't EVER Really Over. . .there's always next year!